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Job Information
Westat Senior Manager, Marketing and Public Relations - B2G - Hybrid DC Metro in Rockville, Maryland
27173BR
Job Title:
Senior Manager, Marketing and Public Relations - B2G - Hybrid DC Metro
Location:
MD - Rockville
Job Description:
Westat is an employee-owned corporation providing research services to agencies of the U.S. Government, as well as businesses, foundations, and state and local governments. Westat's research, technical, and administrative staff of more than 2,000 is located at our headquarters in Rockville, Maryland, near Washington, DC.
Westat is committed to building a diverse workforce and a culture of inclusivity, belonging and equity for all. We believe that our greatest strength draws on the different backgrounds, cultures, perspectives and experiences of our employees.
We are seeking a proven leader in B2G marketing to take the helm of our Marketing and Public Relations (PR) team. The ideal candidate will possess expertise in branding, thought leadership, and public relations, including online presence, with a track record of effective communication and problem-solving. You will be at the forefront, engaging with senior executives, thought leaders, creative teams, and clients within agencies such as the U.S. Departments of Health and Human Services, Education, Agriculture, Labor, and more, ensuring the strategic and successful execution of marketing and PR initiatives. We value strategic thinkers ready to roll up their sleeves and bring our plans to fruition.
A hybrid work arrangement (3 days on-site) is preferred. Westat's headquarters is currently in Rockville, Maryland but will be relocating to Bethesda, Maryland in the fall of 2025.
Job Responsibilities
Develop and execute marketing and branding strategies to grow our reputation and strengthen our position as a trusted research partner by working closely with executives, subject matter experts, content providers, and creatives
Oversee content and event marketing projects from conception to completion
Convert intricate research into engaging marketing communications
Supervise, mentor, and grow the capabilities of the marketing and PR team
Research and analyze market trends, competitor activities, and key performance metrics to inform strategy and produce actionable goals
Develop and maintain relationships with media outlets relevant to our audiences
Develop and distribute messages and oversee PR activities to strengthen our market presence
Leverage generative AI tools to enhance team efficiency and effectiveness
Basic Qualifications
Typically requires a Bachelor's degree in Marketing, Business, or related field and12+ years experience including B2G and public relations experience
Proven leadership record in a senior marketing role and in developing successful branding campaigns
Experience working with relevant federal agencies
Demonstrated project and people management skills
Experience with government relations, procurement processes, and proposal responses
Demonstrated experience communicating and presenting to senior leadership, key stakeholders, and others.
Preferred qualifications
MBA preferred
Familiarity with research publication processes and academic marketing
Proficiency in marketing automation and CRM software
Westat offers a well-rounded and comprehensive benefits program focused on wellness and work/life balance. Subject to plan requirements, employees may participate in:
Employee Stock Ownership Plan
401(k) Retirement Plan
Paid Parental Leave
Vacation Leave (20 days per year)
Sick Leave (10 days per year)
Holiday Leave (7 government holidays and 2 floating holidays)
Professional Development
Health Advocate
Employee Assistance Program
Travel Accident Insurance
Medical Insurance
Dental Insurance
Vision Insurance
Short Term Disability Insurance
Long Term Disability Insurance
Life and AD&D Insurance
Critical Illness Insurance
Supplemental Life Insurance
Flexible Spending Account
Health Savings Account
This opportunity will be posted for a minimum of 5 days and applications will be accepted on an ongoing basis.
Westat is an Equal Opportunity Employer and does not discriminate on the basis of race, creed, color, religion, sex, national origin, age, veteran status, disability, marital status, sexual orientation, citizenship status, genetic information, gender identity or expression, or any other protected status under applicable law.
#LI-WST1
Job ID:
27173BR
Career Area:
Administrative
Pay Range:
The anticipated salary range for this role is 140-170k and will be commensurate with experience.
Bonus Eligibility:
Yes
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