Job Information
IHG Social Programming Manager in San Antonio, Texas
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Programming Development and Marketing
Partner Hotel, R&B and sales teams to identify opportunities to target in-house guests, locals, and out-of-town visitors with compelling promotions, campaigns, and events that drive incremental revenue to the Restaurant + Bar venues on property
Develop and execute annual Hotel and Restaurant + Bar marketing plan to budget, in consultation with the Hotel General Manager, Restaurant + Bar General Manager, Director of Sales & Marketing, and area and home office teams
Manage the execution of direct marketing activities for Property
Act as the liaison between the property and local partners, agencies and businesses to ensure consistent community outreach and engagement.
Act as primary liaison between property team and Kimpton Tiered Services agency as applicable.
Act as primary point of leadership on property for all marketing initiatives
Partner with the Kimpton Restaurant + Bar Marketing Team to develop localized creative assets, outreach marketing materials, and email campaigns
Manage the execution of restaurants sponsored events, activations, community/government relations activities, and press promotional activities
Liaise with property PR team to ensure the programming, events, and activations are integrated and thoughtfully highlighted to drive awareness and coverage
Work with PR agency to maintain a comprehensive list of local media, business, community, and partner contacts, with particular emphasis on food, cocktail, and hotel influencers, concierges, local demand drivers, and other strategic partners
Coordinate with property and above property analytics teams to report success of property marketing performance
Partner with the Kimpton Music + Programming to customize programming touchpoints within property guest journey
Align and activate alongside annual Kimpton Brand events and activation strategies (seasonal, holiday, CSR, etc.)
Social Media and Digital Content Management
Manage social media account(s) for the Property, including content capture, copywriting, engagement, and managing the content calendar(s)
Utilize the strategy, templates, copy framework and imagery provided by the Kimpton Home Office Social Media team in order to promote brand campaigns and values-based initiatives throughout the year
Achieve established social media key performance indicators and actively participate in the Kimpton Social Media Squad (webinars, office hours) to maintain commitment to evolving social media best practices
Verify that all marketing content for the Hotel and Restaurant + Bars in digital channels is accurate and in alignment with brand voice
Develop and execute promotional campaigns through relevant digital and social media channels
Engage in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly
Work with the property and brand digital marketing teams to verify that all restaurant and hotel websites are updated on a regular basis
Collateral and Visual Asset Development
Coordinate and execute printed and digital materials in partnership with Kimpton Studio Team
Assist in the production of visual assets for all property, including menus, temporary signage in, public areas, and weekly programming calendars
Support the coordination of photography for new menu updates, seasonal activations, and promotions in partnership with the Kimpton Restaurant + Bar Marketing Team
Central point of contact for regionally approved local photographers for food, amenity, and property imagery; coordinates with Kimpton home office marketing and brand teams to verify all photography adheres to brand voice
General
Provide training and marketing leadership and act as programming subject matter expert for GMs, Sales Leaders and Managers, and Revenue leaders
Lead monthly programming and marketing meeting to include key leadership at the hotel including sales, revenue management, R&B, hotel ops, banquets and catering, etc.
Keep abreast of competition and its collateral, advertising, and marketing efforts and constantly evolving digital and marketing trends
Engage with guests to gather real-time feedback on programs, activations, and overall experience, and adjust strategy as needed
Be available for interviews and press opportunities as needed as the cultural ambassador of the property
Assist with providing input for ownership or key stakeholder presentations such as budget meetings, month end reviews etc.
SPECIFIC EXPERIENCE WE'RE SEEKING:
3+ years’ experience in event production, marketing, public relations, digital or related professional area; degree is preferred; photography and graphic design experience a plus.
Demonstrated success in building marketing plan with a focus on experiential and event marketing
A passion for music, hospitality, guest experience, and creative thinking
Experience with digital campaign planning and social media management
Excellent organizational skills and experienced in prioritizing and establishing procedures for completing responsibilities
Outstanding interpersonal skills and ability to interact and communicate effectively
Self-initiative to get things done, a natural problem solver and critical thinker
QUALIFICATION REQUIREMENTS:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily, and must be willing to work flexible hours, weekends, and holidays depending on activation and programming schedules. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and/or Experience :
Minimum of three years of experience in sales, marketing, digital or related area; hospitality marketing or digital advertising agency experience is preferred. A degree in Sales and Marketing, Public Relations, or Business-related field preferred.
Language Skills :
Ability to read, write, and verbally communicate effectively and professionally with other business departments, guests, and vendors. Ability to diplomatically deal with difficult situations and people, while exhibiting a consistent level of professionalism.
Physical Demands :
While performing the duties of this job, the employee is constantly required to use a keyboard, see, hear, write and speak. The employee is frequently required to handle (hold, grasp, turn, or otherwise work with hand or hands), finger (picking, pinching, fine manipulation), collate/file, dial, sit and walk. The employee is occasionally required to climb stairs and stand. The employee is minimally required to bend, crouch, kneel, crawl, squat, balance, reach, twist, stretch, push and pull. The employee is frequently required to lift and/or move up to 10lbs, occasionally required to lift and/or move up to 25lbs and minimally required to lift and/or move 50lbs.
Mental Demands:
While performing the duties of this job, the employee is constantly required to produce detailed work, use written and verbal communication, handle multiple concurrent tasks, and constant interruptions. The employee is frequently required to use math and reasoning skills and have customer contact. The employee is minimally required to give presentations.
Work Environment:
While performing the duties of this job, the employee may be moderately exposed to noise.
Please note: management reserves the right to change, modify, and/or alter any of the duties listed above to meet business demands.
At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey?
As the world’s first and most global luxury hotel brand, InterContinental Hotels & Resorts has pioneered international travel since the 1940s, we are passionate about sharing our renowned international know-how and cultural wisdom in truly impressive surroundings. We all take great pride in being genuine ambassadors of the InterContinental®️ brand and to be part of the brand you will have a thirst for travel, passion for culture and appreciation for diversity. We create inspiring experiences for those seeking a richer perspective on the world. If you’d like to embrace a world of opportunities, we’d like to welcome you to the world’s most international luxury hotel brand.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. We firmly believe that all our colleagues deserve to be treated equally and have the same opportunities to develop and grow their skills within our business and provide equal employment opportunities to all applicants and colleagues without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.
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