Job Information
Zoological Society of San Diego Audience Engagement Specialist - San Diego Zoo Wildlife Alliance in San Diego, California
Audience Engagement Specialist - San Diego Zoo Wildlife Alliance
1455 Frazee Rd, San Diego, CA 92108, USA Req #3471
Wednesday, June 26, 2024
San Diego Zoo Wildlife Alliance is a nonprofit international conservation leader, committed to inspiring a passion for nature and creating a world where all life thrives. Empowering people from around the globe to support our mission to conserve wildlife through innovation and partnerships, we support cutting-edge conservation, and bring the stories of our work back to our two world-famous front doors — the San Diego Zoo and San Diego Zoo Safari Park — giving millions of guests, in person and virtually, the opportunity to experience conservation in action. The deep and extensive knowledge gained from more than a century of experience in wildlife care, health, veterinary services, nutrition and conservation makes us invaluable in the global effort to save species. Our team members play a crucial role in driving our conservation efforts forward and bringing us closer to a world where all life thrives.
HOW YOU WILL IMPACT OUR MISSION
The Audience Engagement Specialist performs all job assignments with a positive attitude that reflects San Diego Zoo Wildlife Alliance's mission and vision of saving species worldwide by uniting our expertise in animal care and conservation science with our dedication to inspiring passion for nature and leading the fight against extinction.
The Audience Engagement Specialist is responsible for the day-to-day support of various membership and mass market fundraising programs designed to acquire, retain, and cultivate San Diego Zoo Wildlife Alliance's key audiences including mass market donors (below $2,500), monthly donors, VIPs, and our membership base of approximately 380,000 members.
As part of the Membership & Audience Management Team, the role will support the implementation of campaigns that drive repeat member visitation, inspire donations, and connect new audiences with San Diego Zoo Wildlife Alliance's mission. This position reports to the Acquisition & Loyalty Manager.
WHAT YOU WILL DO
Assist the Director of Membership and Acquisition & Loyalty Manager in the implementation of all membership campaigns including acquisition, lapsed recapture, renewal, upgrading, added gift, and holiday promotions.
Serves as the key program contact for various SDZWA mass market fundraising initiatives including wildlife symbolic adoptions, vehicle donations, advocacy petitions, and third party fundraising through platforms such as Facebook, PayPal, and Twitch.
Minimizes monthly donor attrition through stewardship, resolution of file and credit card issues, and strong donor communications.
Supports existing tactics and new opportunities to acquire members, increase retention rates, ensure the highest level of member satisfaction, and inspire members to visit more often.
Reconciles vendor invoices to ensure budget data is up to date and balanced.
Leads the coordination of member appreciation events, in partnership with the Event Sales Team, to plan, organize, and execute various events throughout the year. This includes program planning, logistics, invitations, attendee list validation, communications, Call Center preparation for invitee questions, and post-event wrap up summaries and surveys.
Monitors the performance and day-to-day analysis of all omni-channel campaigns in market via direct mail, email, web, telemarketing, digital advertising, social media, and other miscellaneous channels to maximize ROI and market penetration.
Monitors online contribution and activity to the fundraising web and donation pages.
Ensures the accuracy of all list pulls for campaigns across direct mail, email, telemarketing, and advertising.
Works across multiple SDZWA departments to monitor current key performance indicators and ad hoc metrics to assist the Director of Membership in forecasting trends that may impact member counts, revenue, and visitation.
Create, review, and edit membership content that is developed for membership campaigns, member alert notifications, and internal communications.
Participates in the implementation of optimization strategies to improve direct mail, web, email, advertising, and social media performance related to membership goals.
Exemplifies the highest standard of work ethics.
Adheres to all SDZWA and department policies and practices.
WHAT WE ARE LOOKING FOR
The Audience Engagement Specialist will support SDZWA’s effort to grow our base of supporters both here in San Diego, and nationally. The ideal candidate will have 3-4 years of experience working with direct marketing programs and digital communications, preferrable in a nonprofit fundraising setting. The position will have direct contact with members, mass market donors, and VIPs, so strong client relations skills are critical.
JOB EXPERIENCE
Minimum of three years’ experience, preferably, with a non-profit organization, in a direct response role.
EDUCATION AND CERTIFICATIONS
Bachelor's degree in business administration, marketing, communication, or related field and/or equivalent specialized training
SKILLS AND KNOWLEDGE
Knowledge of:
Multi-channel fundraising and omni-channel marketing concepts, with preferred experience in digital advertising.
Proficient use of software programs, including, Google Analytics, Raiser’s Edge, and Luminate Online.
Microsoft Office, including, Excel, Word, and Power Point.
General accounting principles.
Effective teamwork skills.
Proven and polished communication skillset, both written and verbal.
Ability to:
Communicate (written and verbal) effectively with internal and external contacts.
Manage time and projects effectively.
Work well under pressure with multiple priorities and deadlines.
Maintain confidentiality of sensitive data.
SOME OF THE PERKS YOU WILL ENJOY AS A TEAM MEMBER
Free admission to the San Diego Zoo and the San Diego Zoo Safari Park
Family Passes
Complimentary Tickets
Local and In-House Discounts
Employee Assistance Program
Wellness Program
IMPORTANT DETAILS
Location: San Diego, CA
Position Type: Hourly Full-Time Non-Exempt Position
Hourly Range: $23.41 to $25.89
Be an ally for wildlife by joining our team!
At San Diego Zoo Wildlife Alliance, we thrive on celebrating our differences. Diversity is vital for the benefit of our team members, our guests, our community, and our wildlife.
All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.
If you require a reasonable accommodation to complete an application, please email your request to sdzwacareers@sdzwa.org and provide the job title and location to which you are applying.
As a Federal Contractor, San Diego Zoo Wildlife Alliance is required to participate in the E-Verify Program to confirm eligibility to work in the United States.
San Diego Zoo Wildlife Alliance is a drug free workplace.
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- 1455 Frazee Rd, San Diego, CA 92108, USA