Job Information
Empire State University Associate Vice President for Enrollment Management and Marketing in Various Locations, New York
Location: Various Locations, NY Category: Management / Confidential Posted On: Wed Jun 26 2024 Job Description:
Empire State University currently seeks an Associate Vice President for Enrollment Management and Marketing. The Associate Vice President for Enrollment Management and Marketing is a senior level professional that reports directly to the Vice President for Enrollment Management and Marketing. This individual will demonstrate a commitment to student success and execute the vision for enrollment management and marketing efforts at Empire State University by providing leadership and support to the Office of Enrollment Management and Marketing. The successful candidate will play a major role in coordinating, implementing, prioritizing, and evaluating the University's overall strategic and digital recruitment, conversion, and retention initiatives. The selected incumbent must possess excellent interpersonal, critical-thinking, communication and problem-solving skills, a customer service orientation, strong project management experience, the ability to collaborate with multiple offices (e.g., Academic Affairs, Administration and Finance, and Advancement), and expertise in data analysis.
Essential Duties and Responsibilities:
Strategic Planning
Implement, track, and prioritize a comprehensive and data-driven university-wide enrollment strategy that supports the University's Strategic Plan (Elevate '28) and Strategic Enrollment Management Plan containing strategic recruitment and enrollment goals and related plans.
Demonstrate ability to stay abreast of emerging trends and innovations in enrollment management to ensure Empire remains competitive in the higher education landscape.
Ability to identify new student markets.
Actively pursue new technology.
Data Analysis
In collaboration with marketing, provide direction and oversight and ensure effectiveness of the personalized communication plans targeted toward prospective student target markets.
Oversee the development and maintenance of data management.
In coordination with decision support, develop and implement enrollment models, projections, and statistical reports to track and project admission, enrollment, and trends; analyze trend data and make recommendations for strategic interventions to enhance enrollment of prospective students and retain existing students.
Team Management
Supervise several departments within the Office of Enrollment Management and Marketing.
Routinely assess departments to ensure strategic deployment of human and financial resources.
Regularly conduct performance reviews of directors and routine discussions on competencies and achieved results, including yearly professional development plans.
Develop and manage measurement systems to review talent acquisition effectiveness and attract and retain high performing workforce.
Job Requirements:
Required Qualifications:
Master's degree from an accredited institution.
A minimum of seven years of experience successfully supervising a team.
Demonstrated successful experience in developing, evaluating, and improving recruitment, enrollment and/or marketing strategies from a data-driven perspective.
Experience working in a culturally diverse environment.
Preferred Qualifications:
Master's degree in higher education administration from an accredited institution.
Experience with recruiting and retaining a diverse student population.
Experience working in an online higher education environment.
Evidence of understanding current issues and trends in higher education.
Ability to work with stakeholders at all levels of the university, both internal and external.
Additional Information:
The position will be based in Saratoga Springs or New York City (Manhattan).
Applicants must be currently authorized to work in the United States on a full-time basis.
Additional Information:
Rank/Salary: Management-Confidential / $160,000-$165,000, dependent on experience and qualifications.
Empire State University is an EOE employer.
We are pleased to offer our employees an excellent benefit package which includes NYS health insurance, free dental and vision, competitive retirement options, and generous vacation, sick and holiday accruals; and a strong emphasis on work-life balance. We also offer professional-development activities for professionals and support staff.
IF YOU NEED A DISABILITY-RELATED ACCOMMODATION, PLEASE CALL THE ADA COORDINATOR AT (518) 587-2100, ext. 2240. IN ACCORDANCE WITH THE TITLE II CRIME AWARENESS AND SECURITY ACT, A COPY OF OUR CRIME STATISTICS IS AVAILABLE UPON REQUEST BY CALLING (518) 587-2100, ext. 2800. IT CAN ALSO BE VIEWED ON-LINE AT THE SAFETY AND SECURITY WEBSITE AT www.sunyempire.edu/safety-security.