Job Information
Quest Diagnostics Inc Marketing Manager - Health Care Professional in Secaucus, New Jersey
We Provide Solutions. Patients and Physicians rely on our diagnostic testing, information, and services to help them make better healthcare decisions. These are often serious decisions with far reaching consequences, and require sensitivity, tact, and a clear dedication to service. It's about providing clarity and hope.
The Health Care Professional (HCP) Customer Marketing Manager develops and executes successful marketing campaigns and tactics based on the HCP Marketing Plan by integrating the voice of the customer for one or more key customer types with the goal of increasing the value of our portfolio offering nationally to drive growth and retention. Provides subject matter expertise on HCP call point requirements.
The Marketing Manager is responsible in assisting to drive growth through the development and execution of differentiated value proposition and testing solutions for key stakeholders. In consultation with the Marketing Director and Clinical Segment Directors, this role will help develop and execute an annual marketing/communications plan.
This role is open to Secaucus-based and remote individuals.
Duties and Responsibilities:
- Work with Customer Marketing Director to ensure execution of Customer marketing plan
- Develop effective and efficient marketing strategies and related tactics based on deep understanding of customer channel
- Generate customer insights and VOC into demand barriers, call points, and trends and develop strategies and related tactics aligned to the buyer's journey
- Identify opportunities and create marketing programs based on market and customer needs
- Design and deploy successful marketing campaigns and own their implementation from ideation to execution
- Develop strategy, prioritization, and budget allocation at a customer channel and segment level
- Create national programs (e.g., program models, key messages, templates) to be localized by regional marketers
- Manage marketing spend on programs and use spend effectiveness measurement to improve
- Measure and report performance of marketing campaigns, gain insight, and assess against goals
- Drive a variety of organic and paid acquisition channels including but not limited to content creation, content curation, event management, publicity, social media, lead generation campaigns, and campaign performance analysis
- Build relationships and partner with internal (business partners, peers) and external (key industry players, agencies, and vendors) stakeholders
Education Required: | * Bachelor's degree, Business degree preferred |
Work Experience: | * Minimum 5 years success in a marketing role; 3+ years in healthcare industry preferred |
Other: | * Team oriented - ability to motivate and work well with diverse, cross-functional teams and in a matrix environment * Excellent project management skills, including management of agencies and vendors to ensure execution * Superior communication skills, including ability to develop impactful slide presentations and deliver formal business presentations * Initiative - ability to independently problem-solve and find resolutions * Strong strategic thinking and analytical skills to synthesize customer insights into prioritized marketing opportunities * Strong capabilities in analyzing data to demonstrate quantifiable opportunities or results * Core marketing capabilities to design marketing strategies and tactics to maximize opportunities * Key competencies include priority-setting, organizational agility, presentation skills, action-oriented, relationship-building, and customer focus |
Quest Diagnostics is an equal employment opportunity employer. Our policy is to recruit, hire and promote qualified individuals without regard to race, color, religion, sex, age, national origin, disability, veteran status, sexual orientation, gender identity, or any other status protected by state or local law. Quest Diagnostics observes minimum age requirements established by federal, state and/or local laws, and will ask an applicant for verification when deemed necessary.