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About Anima l Health in China

As the leading animal health company in China, we have extensive business coverage from the full value chain in R&D, production to sales and a diversified product portfolio covering swine, poultry, pets, cattle vaccines and medicines. We are always "in China and for China". We've pioneered many game-changers in the veterinary medicine, and we're looking to our customers' needs to guide us into the future.

Job Responsibilities:

-Lead to design, develop and implement China’s portfolio / Brand strategies & Plans, to build strong Boehringer brand and achieve sustainable fast business growth.

-Develop effective media strategies aligned to target audience, brand KPIs (including market share, brand awareness, brand preference, brand recognition, media value, etc.), brand values, and positioning. This includes identifying target markets, developing messaging and branding, and selecting the most effective marketing channels to reach the target audience.

-Develop an in-depth strategic watch (consumer, competition, new business models) identify the market and consumer’s major trends and market opportunities. Formalize recommendations to feed the growth strategy of the business. This includes analyzing data from market research, social media analytics, and other sources to identify emerging trends and opportunities.

-Lead digital innovation strategy & plan to and enhance consumer/customer experience and grow our brands.

-Work with Global sales & marketing and regulatory affairs team in innovation pipeline managment and launch.

-Lead to manage the Advertising, Promotions and EC marketing budget in the country and measure ROI to ensure efficient allocation of budget within the LTF & OL.

-Focus on Marketing team development, build up talent pipeline by training and coaching in place.

-Lead collaboration with internally with cross functional teams and stakeholders at both local & global, as well as externally with agency partners.

Qualifications:

-Bachelor degree in Business Administration or Marketing related major, preferably with MBA qualifications.

-Minimum 15 years field experience in Companion Animal Health/life sciences/FMCG, including 5-8 years in managerial position with strong leadership capability.

-Good competence in spoken and written English and fluency in Mandarin.

-Excellent interpersonal & communication skills.

-Strong abilities in working under pressure.

-Passionate, Honest, Efficiency and Independence.

All qualified applicants will receive consideration for employment without regard to a person’s actual or perceived race, including natural hairstyles, hair texture and protective hairstyles; color; creed; religion; national origin; age; ancestry; citizenship status, marital status; gender, gender identity or expression; sexual orientation, mental, physical or intellectual disability, veteran status; pregnancy, childbirth or related medical condition; genetic information (including the refusal to submit to genetic testing) or any other class or characteristic protected by applicable law.