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AccuWeather, Inc. Social Media Intern in State College, Pennsylvania

Reference #: 6056663 COMPANY AccuWeather, recognized and documented as the most accurate source of weather forecasts and warnings in the world, has saved tens of thousands of lives, prevented hundreds of thousands of injuries and tens of billions of dollars in property damage. With global headquarters in State College, PA and other offices around the world, AccuWeather serves more than 1.5 billion people daily to help them plan their lives and get more out of their day through innovative digital media properties, such as AccuWeather.com and mobile, as well as AccuWeather for Business (AFB), radio, television, newspapers, and the 24/7 AccuWeather Network. Additionally, AccuWeather produces and distributes news, weather content, and video for more than 180,000 third-party websites. Among AccuWeather's many innovative and award-winning features free to the public are MinuteCast Minute by Minute forecasts with Superior Accuracy. Further, AccuWeather serves more than half of Fortune 500 companies and thousands of businesses globally. SUMMARY AccuWeather's Social Media Team is seeking a Social Media Intern for Summer 2024. Join us in an exciting role where you'll assist in managing and executing creative social media strategies across multiple platforms. Collaborate closely with our social media team to craft captivating content, from informative videos to eye-catching graphics, all while educating and entertaining our audience about all things weather-related. Stay on top of social media trends, analyze data, and contribute to engaging social media campaigns. Show off your talent for finding amazing user-generated content across platforms, engaging with followers, and fostering a lively online community centered around weather discussions. This internship will provide valuable hands-on experience in social media management and digital content creation while working within a dynamic and fast-paced media environment. This is a paid internship will be 5 months in duration. Approximately 20-30 hours per week. Responsibilities Posting breaking weather news, videos, daily posts, and marketing releases and campaigns to millions of AccuWeather fans & followers, customizing posts for each Social Network Coordinating multiple sources, feeds and personnel contributing to our Social channels Monitoring all Social Networks for testimonials, questions, comments, and user-generated content Engaging with those users and interacting with appropriate internal departments for resolution Analyzing data about AccuWeather and its competitors from a variety of internal and external Social Media Analytics tools Sourcing, finding UGC (User-Generated Content) and getting usage permission from owners. Researching changes to new and existing Social Networks via industry blogs and news and online webinars Creating trend reports of the most-talked-about weather-related topics and culturally relevant conversations. Other duties as assigned Qualifications Pursuing a 4-year Bachelor's degree in Journalism, Marketing or a related field that requires experience in writing. Demonstrated knowledge and experience using Facebook, Twitter, and other social media platforms Basic image editing knowledge Must be able to develop an understanding of basic scientific and meteorological concepts, in order to explain them to our audience Demonstrated ability to be self-motivated, team-oriented and work well under pressure Must have excellent verbal and communication skills Must be willing to work evenings and weekends AccuWeather is proud to be an Equal Opportunity/Affirmative Action Employer. We are committed to equal employment opportunity to all applicants and existing employees and we evaluate qualified applicants without regard to race, creed, color, national origin, sex (including pregnancy and gender identity/expression), sexual orientation, age, ancestry, physical or mental disability, marital status, political affiliation, religion, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. View the EEO is the Law poster and its supplement. The pay transparency policy is available. AccuWeather is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to human.resources@accuweather.com and let us know the nature of your request and your contact information.

We are an Equal Opportunity Employer. We provide equal opportunity to all qualified individuals regardless of race, color, religion, age, genetic information, gender, gender expression or identity, sexual orientation, national origin, veteran orientation, or veteran status, pregnancy, disability, marital status or any other legally protected categories under local, state of federal laws.  We believe a culture of diversity and inclusion provides unique perspectives that help make the workplace more innovative, engaging and profitable.

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