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Description

You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let’s lead the way together.

How we serve our customers is constantly evolving and is a challenge we gladly accept. Whether you’re finding new ways to prevent identity fraud or enabling customers to start a new business, you can work with one of the most valuable data sets in the world to identify insights and actions that can have a meaningful impact on our customers and our business. And, with opportunities to learn from leaders who have defined the course of our industry, you can grow your career and define your own path. Find your place in risk and analytics on #TeamAmex.

Description: The Content Management Group’s (CMG) role is within Enterprise Comms & MarTech Experiences (ECMX) which is a global organization that sits within Enterprise Digital and Data Solutions (EDDS). Enterprise Comms & MarTech Experiences (ECMX) enables high quality, innovative marketing through campaign consultation and execution and by developing best-in-class products and processes which modernize the marketing ecosystem. Every year ECMX helps its business and marketing partners across the enterprise launch more than 28,000 marketing campaigns.

The Content Management Group (CMG) is responsible for creative development and content management tasks for pre-approved U.S. marketing content which includes:

• Ownership and maintenance of marketing content within the Marketing Digital Asset Manager (DAM).

• Content Governance & Communications including content management.

• Development of marketing content for new products, benefits, refreshes of existing products or benefits, and guidelines for existing content across business units and channels.

• Project management includes large-scale content changes, process transformation and improvements, and overall project support.

The CMG Technical Content Manager will be responsible for developing and managing new capabilities to automate the creation and review of marketing creatives. These Content Generators are an important part of our multiyear MarTech roadmap known as Content Studio.

The successful candidate will be an integral part of a fast-paced, agile MarOps team. They will support leadership and partners with the overall transformation, governance, and execution of marketing content. This role will work cross functionally with various teams across the organization, including EDDS, Marketing, Product Management, Compliance, Legal, Technologies, etc. This role requires an experienced, proven candidate who is comfortable working on large scale transformations, new concepts and in gray space.

Responsibilities:

• Define, write, manage, maintain, and own content rules for:

o the Marketing Digital Asset Manager (DAM) to enable automation and ensure the output is compliant/accurate.

o Artificial Intelligence (AI) and Lucy (the tool that will house the rules) to enable automated content creation, including automation features such as Offer Disclosure Generators, Benefit Disclosure Generator, Solicitation Table, and Phone Script Generator.

o New use cases to automate parts of the creative review process.

• Partner with the DAM Librarian, other MarOps, MarTech, and Reviewers (Compliance, Legal Marketing Compliance Reviewer) as needed to add, update, and manage the content rules via ongoing processes.

• Develop and submit business requirements, participate in testing and pilots for these tools and processes. Establish a governance process to manage, control, and reinforce the automation rules, scans, and output of the Marketing DAM. Ensure the content accuracy.

• Keep rules and logic current and accurate, while adhering to existing processes and ongoing updates of content, regulations, and changes in scope. Support change management needs for communications and training.Provide support and expertise to partners as it relates to marketing content housed in the Marketing Digital Asset Manager (DAM). Support leadership in all relevant activities. Collaborate on project strategies with key stakeholders. Create and influence solution design to enable content assembly.

Qualifications:

• 4 years prior experience in one of these areas: Content Management, Content Management Solutions (CMS), Digital Asset Management (DAM), Data management, Artificial Intelligence (AI), Compliance, Marketing Execution, Product Management, Operations, MarTech Solutions.

• Excellent communication skills, both written and verbal.

• Proven ability to independently manage multiple priorities simultaneously in a fast-paced environment while driving results.

• Ability to adjust quickly to shifting priorities, multiple demands, and ambiguity.

• Ability to build/influence relationships, manage and resolve conflict and partner effectively with cross-functional teams and peers.

• Ability to think critically and navigate complex content projects to transform and improve processes.

• Ability to be agile, pay attention to detail, and manage tight timelines.

• Strong organizational and project management skills; ability to document project tasks, outcomes, and decisions to reference and enforce through a governance process.

• Strong leadership skills and proven ability to lead direct reports.

• Strong proficiency with Microsoft Office Suite.

• Bachelor’s degree

Qualifications

Salary Range: $90,000.00 to $165,000.00 annually bonus benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• Competitive base salaries

• Bonus incentives

• 6% Company Match on retirement savings plan

• Free financial coaching and financial well-being support

• Comprehensive medical, dental, vision, life insurance, and disability benefits

• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need

• 20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy

• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)

• Free and confidential counseling support through our Healthy Minds program

• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site .

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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Job: Compliance

Primary Location: US-New York

Other Locations: US-Florida-Sunrise

Schedule Full-time

Req ID: 24011146