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# 161274 - Surrey, England, United Kingdom

Who We Are

Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Pet Nutrition.

We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health.

If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team!

Location: Woking, United Kingdom

Reporting to: Senior Manager: IBE/Media

Why Work For Hill's Pet Nutrition:

• The learning & development opportunities: You will refine your commercial mind-set and continue to learn new skills working closely with a cross-functional team giving you exposure to all local market departments.

• The challenge & variety : You will operate in a fast paced operational environment, directly impacting the day-to-day performance of the business, with personal accountability for your business.

• The global experience: You will have the opportunity to work with global brands, participate in global strategies with potential to develop your career internationally.

• The Hill's Pet Nutrition Values: To help enrich and lengthen the special relationships between people and their pets.

Job Purpose:

Leverage programmatic media and audience data/science as a principal marketing tool to deliver impactful brand experiences throughout the consumer journeys (attention, consideration, purchase and loyalty) fully inline with each Brand positioning and Strategy, Communications Architecture and Communications Strategy, and working collaboratively with all key stakeholders across regional marketing, country teams and most importantly the media agencies to drive Brand and Business growth. You will be responsible to develop, amplify, refine and implement Programmatic Marketing strategy for EMEA, leveraging Global Guidelines and Ambitions and progresses made so far: Accelerate Programmatic media as a “core competence” and scale activation across Europe. The infrastructure as well as the key partners are already in place. Regarding the background they need to have a focus on marketing and specialised Programmatic experience to drive the digital transformation.

What you will do;

Driving a Step Change in Programmatic Media

• Operationalizing/automating reporting from various forms of buying and ad serving platforms and crafting optimization recommendations based on sophisticated analytics like audience profiling, post-conversion data, offline-to-online modeling.

• Enable Marketing/brand building group to have sound understanding of what programmatic stands for and how to integrate into our campaigns

• Lead Europe through the transition from cookie based to people based buying

• Identifying areas of wastage and optimisation within our programmatic structure, inc waterfall analysis and working with vendors and agency teams to further optimize our media supply chain

Specializing in Audiences

• Work with agency audience science partners to leverage ad tech stack such as DMP, DSP and other media partner audience capabilities to help define and refine target audiences at scale.

• Work with internal partners (IBE/IMC, OAC, Brand, Insights, Analytics) to advise audience identification, activation and evaluation expertly and accurately.

• Improve decision-making capabilities through use of innovative segmentation mapping translating it into audiences, Micro targeting, tracking and their measurement.

• Lead existing frameworks and processes to ensure markets are using the accurate data strategy within a post cookie world.

• Lead 3rd party relationships with vendors to unlock new data opportunities.

Driving a Data first approach to advertising

• Evaluate & integrate data partners within audience planning & buying platforms in partnership with the media agency

• Provide leadership and direction for the consistent use of media data for significant business decisions and portfolio advertising spend optimizations.

• Work closely with internal collaborators and external agency partners to ensure accurate measurement frameworks are in place for all initiatives and used for continuous improvement against business goals

• Develop a consistent, structured and scalable digital test approach that yields actionable information to drive performance. Testing areas span audience targeting, creative / messaging, and digital media channels and tactics.

• Connect audience planning with comms planning and work to ensure a good consumer experience (with an eye to frequency management and message sequencing).

Who you are:

• Operational Programmatic experience ideally in well-known media agencies, where you have been able to realize real benefits for your (FMCG ideally) clients - nationally and internationally. Strong understanding of the Programmatic Media landscape as well as a strong grasp of Programmatic Advertising and implications on successful digital media activation.

• Experience of working with brand builders and digital teams and you show energy, drive and passion for Brand building

• Bachelor’s Degree required in Marketing or related field with 3+ years of work experience

• With a strategic approach and at the same time appreciate working hands-on

• Outstanding at working cross-functionally with excellent leading, influencing and effective communication towards international collaborators and leadership teams

Functional Proficiencies

• Brand & Equity Management - Effective Insights

• Integrated Marketing Communications (IMC) – Digital Marketing Strategy & Media

• Business Strategy short-term and long-term digital marketing efficiency

Our Commitment to Sustainability

With the Colgate brand in more homes than any other, we are presented with great opportunities and new challenges as we work to integrate sustainability into all aspects of our business and create positive social impact. We are determined to position ourselves for further growth as we act on our 2025 Sustainability & Social Impact Strategy.

Our Commitment to Diversity, Equity & Inclusion

Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.

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