Enable America Jobs

Introduction

As a Talent Marketing Specialist at IBM, you'll drive strategic talent marketing and employer branding initiatives for our most critical hiring needs. Drawing on your expertise, you'll craft data-driven solutions to attract top-tier diverse talent while exploring innovative strategies to meet global hiring demands. Working alongside cross-functional teams, you will own and execute strategic talent attraction and marketing initiatives, ensuring alignment to IBM hiring priorities, goals and target results.

Your Role and Responsibilities

Develop and execute comprehensive end-to-end talent marketing campaigns, utilizing a diverse range of channels and offerings.

Monitor and analyze campaign performance metrics against established KPIs, leveraging insights to optimize ROI and refine campaign strategies.

Apply a keen focus on channel marketing best practices, continuously identifying opportunities for innovation based on industry trends.

Leading initiatives to cultivate a diverse talent pipeline by championing diversity and inclusion within talent attraction strategies.

Collaborate closely with Talent Acquisition stakeholders to grasp evolving hiring needs and align talent marketing strategies accordingly.

Required Technical and Professional Expertise

Ability to craft executive-level presentations that emphasize clarity, brevity, and impact, along with exceptional delivery skills.

Demonstrated stakeholder management abilities, including effectively managing client relationships and driving alignment with organizational objectives.

Experience in implementing data-driven marketing solutions to drive top-of-funnel talent engagement and conversion.

Strong problem-solving skills and a proactive approach to identifying and implementing solutions to attract quality talent efficiently.

A nuanced understanding of critical hiring markets and trends, with some focus on Americas.

Fluent English

Preferred Technical and Professional Expertise

Experience with video editing, content creation, and end-to-end project management.

Demonstrated ambition and autonomy in achieving targets, coupled with a creative approach to problem-solving.

Comprehensive knowledge of the Talent Acquisition, Recruitment Marketing, and Employer Branding landscape

About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Your Life @ IBM

About IBM

Location StatementFor additional information about location requirements, please discuss with the recruiter following submission of your application.

Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.