Job Information
United Musculoskeletal Partners Content Development Specialist in United States
DESCRIPTION
SUMMARY
The Healthcare Content Development Specialist will be responsible for the development and execution content marketing strategies for UMP and its musculoskeletal practice partners throughout the country. This role will work closely with stakeholders and market leaders to create content that engages existing audiences as well as helps drives patient education and awareness.
ESSENTIAL DUTIES AND RESPONSIBILITIES (Other duties may be assigned)
Developing and executing a comprehensive content strategy that aligns with the company’s goals, target audience and brand identity
Create and manage editorial calendar to deliver timely content across various digital platforms
Driving brand awareness, engagement and lead generation through strategic content marketing
Creating high-quality and compelling content across multiple platforms, including websites, blogs, social media and email marketing campaigns
Ensure brand consistency and compliance with the company’s style guide and voice across all content deliverables
Interviewing patients and providers to create content and stories that can be used across multiple channels
Developing ad copy for physical and digital marketing assets
Stay up-to-date with latest best practices, technology and landscape in digital marketing
Manage and maintain content repositories, including content management systems (CMS), and ensure content is organized and easily accessible for future use
REQUIREMENTS
QUALIFICATIONS
EDUCATION AND EXPERIENCE
A Bachelor’s degree in Marketing, Journalism, English, or similar field
At least 2 years’ experience working as a content developer
Exceptional writing and editing skills (particularly technical writing expertise)
Excellent organizational skills
Experience using content management systems (Salesforce Marketing Cloud, Wordpress, CRM systems, Meta, etc.)
Healthcare experience is preferred
SKILLS/ABILITIES
Ability to understand audience demographics and create content unique to these audiences
Interview and editorial skills
Understanding of audience segmentation and demographic targeting
Knowledge of SEO best practices and keyword research tools
Strong organization skills to take initiative and manage multiple tasks and work independently in a demanding, dynamic environment
Organizational and time-management skills for meeting deadlines in a fast-paced environment
Able to consistently meet deadlines
Strong communication, collaboration, and relationship management skills
Passion and enthusiasm for marketing as a key growth driver
PHYSICAL DEMANDS
While performing the duties of this job, employee is regularly required to sit, stand, walk, reach with hands and arms, and to talk and hear. Employee may be occasionally required to climb or balance, stoop, kneel, or crouch. Employee must occasionally lift, push and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus. Some travel is required within Atlanta and including occasional out of town meetings/ seminars. Active driver’s license and appropriate car insurance is required. Weekend and evening work is expected.
WORK ENVIRONMENT
While performing the duties of this job, employee may be exposed to risk of infectious diseases when interacting with patients and/or family members. The employee may be occasionally exposed to wet and/or humid conditions, moving mechanical parts, fumes or airborne particles, toxic or caustic chemicals and vibration. The noise level in the work environment is typical of a physician’s office.
Company: United Musculoskeletal Partners
Job Type: Full-time
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