Job Information
MotiveMetrics Creative Analyst - Paid search (SEM) in United States
Powered by AI and machine learning, MotiveMetrics (SaaS) creates the optimal paid search environment guaranteeing the best ads show against targeted search queries. Through the power of Human + Machine, our platform dynamically creates and manages account structures, identifies and deploys new keywords, and generates winning ad copy automatically, at scale.
The Creative Analyst is responsible for developing Google Search Ads and working with an Account Manager and Creative Analyst to identify the best way to combine data and the creative process of writing ad-copy to improve account performance. The ideal candidate will have a background in marketing and/or digital media, but above all else, they must have a desire to understand and develop ad copy that aligns with the client's marketing profile and the search intent of their customers. You will need to have a positive attitude, ability to work within a team environment and manage a number of different clients and priorities.
What You Will Do:
Collaborate with Account Managers and Data Analysts to identify themes and trends to focus on from an ad-copy perspective
Write custom, keyword relevant, compelling, and effective ad copy for paid search ad headlines and descriptions
Work with a variety of customers across industry categories and understand their marketing profile, products/services, and competitive landscape in which they compete
Have a great attitude and ability to work in a team environment. You will be working directly with Account Managers and Data Analysts to manage the client relationship, communicate campaign results, and develop short- and long-term strategies towards meeting our client's business objectives
Qualifications:
BA/BS
2+ years of relevant work experience
Knowledge of paid search channels and concepts a plus
Understanding Google ETA's and RSA's is helpful as well as understanding how DKI's work well/don't work well
Ability to review analytical insights the system provides and apply that in a creative way to the ad-copy you will develop
Attention for detail and willingness to QA your work as well as the work of others
Proficient with Excel
Excellent analytical and problem-solving skills
Ability to prioritize tasks, multitask, and manage time efficiently
Possess a "big picture" perspective, but immediately willing to roll up your sleeves, and do whatever it takes to get the job done
Benefits & Perks:
Competitive compensation and comprehensive health benefits
Learning & Development opportunities
An entrepreneurial, supportive, and fun environment where everyone's ideas matter
Flexible work schedule