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Service Marketing Specialist is responsible for growing Ford Service Brand & business in Vietnam

At Ford Motor Company, we believe freedom of movement drives human progress. With our incredible plans for the future of mobility, we have a wide variety of opportunities for you to accelerate your career and help us define tomorrow’s transportation.

1. General duties:

1.1 Service Marketing Communication to improve Service image & business

Develop a Marketing plan to Achieve Planned Total Commodity Sales (Brake Tyre, Battery & Suspension

Execute Campaigns to Deliver additional Commodity Sales

Plan & Develop Direct From Supplier Network for parts & commodities supplied directly from suppliers - Tyres, Consumables, Battery, Paint etc.to provide more convenience & choices for customers

Develop and execute the Ford Service Brand Plan that details the marketing and sales activities of the Ford Customer Service Division

Prepare the Annual, Quarterly and Monthly Fixed and Variable Marketing Budget, Plan and Communication Strategy.

Work closely with IMG Service Marketing team, Zone Managers and other functions in developing & implementing Service Communications

Develop Marketing plan to achieve RO Growth Year over Year

Plan & Execute Service Campaigns for different Customer Segments:

Lost Customer Campaigns to get additional ROs

Old vehicles back to Ford workshop

Increase Paid Service ROs

Achieve Parts Growth year over Year by planning & executing campaigns:

Suspension Campaign aimed at Customers with mileage of 50k kms & above

AC Campaigns aimed at Pre summer seasons to bring AC work at Dealerships

Bring Medium & Heavy repairs at dealerships

Lead all content development & changes in Ford Website (Owner section)

Develop & Create Assets/ Creatives Bank Centrally Which Dealers Can use for their Local Campaigns

Deliver New Dealer Service Carnival Model & Develop Process Book Which Se ZMs can Use

Deliver a strong, growing, vibrant business - Help Drive traffic through the regular and adhoc comms through multiple channels: eDM/SMS/Social(Zalo )

1.2 Service Marketing Activities to promote Spare Part sale

Analyze & plan Key commodities & parts that can be promoted through Dealer network & IRFs – Monthly/ Quartelry

Develop Service Marketing Campaigns to stimulate sales of products & commodities – From the Business Case Analysis, to Campaign Objective Setting, Scheduling, Communication Planning (internal and external), Payment/Reimbursement, and Post-campaign Analysis

Work closely with Sales & Service Zone Managers, Marketing & Sales Team to identify opportunities to maximize Variable Marketing by utilizing ancillary products in vehicle promotions.

Work closely with Service Zone Manager to support Dealer in implementing their own service marketing events/ activities

Lead Go To Market meetings for FCSD for All IN Market Launches

1.2 Any others tasks as assigned by direct Supervisor or Head of Department based on Business' requirements

2. Compliance:

Maintain & apply quality control system in working area including but not limited to TS16949, ISO14001, QOS, Ford Production System.

Comply with Internal policies, Code of Conduct, procedures of the Company issued from time to time.

Complete all compliance training as required by Corporate Compliance Office.

Required Education/ Background:

Bachelor Degree in Marketing, Economics, Commerce/Trading, Business Admin, Automotive Engineering/Mechanics

Minimum experience:

At least 3 years experiences in Automotive industry

Customer Service experience.

Good at English (Writing, Speaking & Listening) and MS Office (Word/Excel, Power Point).

Good communication and interpersonal skills (negotiation, coordination, presentation…)

Good analytical skill.

Creative, team work, careful and capable to learn new concepts

Good at customer satisfaction oriented mindset

Others

Experience in marketing, aftersales service/products is a plus

Business Acumen is a plus

Requisition ID : 32471