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Citrix Systems Inc. Sr. Regional Marketing Manager in United States

We believe work is not a place, but rather a thing you do. Our technology revolves around this core philosophy. We are relentlessly committed to helping people work and play from anywhere, on any device. Innovation, creativity and a passion for ever-improving performance drive our company and our people forward. We empower the original mobile device: YOU!

Location:Remote-Mexico City DFRequisition:R21219 Sr. Regional Marketing Manager (Open)Job Posting Title:Sr. Regional Marketing Manager

What we're looking for:

You have the ability to understand a variety of technologies and cross-partnerships within the industry

You have strong written and oral communication skills with ability to work effectively across functional areas/departments

You enjoy working well with all levels of management and peers. Close attention to detail with emphasis on meeting critical deadlines

You excel in communications and presentations skills in both English and Spanish.

You have the ability to influence and manage peers (and often senior colleagues) in a virtual environment to produce deliverables on-time

Position Overview

The Senior Regional Marketing Manager for Mexico and Northern Latin America (NOLA) will drive our Marketing and Communication strategy in those regions. They will be responsible for all Marketing and Communication aspects in Mexico and NOLA, from planning and budgeting, to execution and measurement. This position will lead the areas' in-country marketing resources while reporting into the Americas Marketing organization based in the United States and will also have strong dotted line reporting into the regional Country Directors.

Responsible for the planning, development and execution of all enterprise-focused marketing programs to increase the effectiveness of field sales in growing their business. Responsible for lead generation and awareness programs targeting prospects and customers in the region. Create and execute the marketing plan, program management, analysis, tracking and reporting for field marketing initiatives across the geographic region.

Role Responsibilities

  • Work closely with the Citrix Regional sales management team to define regional marketing goals and objectives in order to develop regional marketing plan that aligns with sales goals

  • Create a marketing plan that maps to regional budget

  • Incorporate market research as part of regional program strategy and planning

  • Execute and manage regional marketing programs (email, direct mail, online, events)

  • Manage vendors & develop and manage online, print & radio advertising campaign strategy for region

  • Align regional channel & end-user quarterly program strategy to ensure that regional messaging is consistent

  • Responsible for supporting local PR (Public Relations) initiatives; support the development of local press releases, customer references, and case studies

  • Drive regional joint Citrix/partner (Microsoft, Google, et al) marketing programs

  • Manage regional seminars and events to include strategy, production, implementation, execution, and measurement, working closely with the Americas Marketing Integrated Team for leverage

  • Have the ability and space to work from a home-based office including high-speed internet sufficient to hold video conferences and a full day of workload

  • Responsible for management and distribution of the event property regional inventory. Leverage the Americas properties, signage and demos

  • Drive content, demos and messaging for regional events

  • Manage pre & post event activities, including measurement of program effectiveness to improve ROI

  • Identify and secure speakers/staff for events

  • Manage vendors for logistics, content, collateral, and promotional items

  • Perform onsite event coordination, when appropriate

  • Responsible for the maintenance of the regional events and programs calendar

  • Responsible for management and administration of purchase orders, budget, and ROI reporting

  • Responsible for lead processing, submission, and tracking for all regional programs regardless of source

  • Be the “go-to” marketing resource for the region


Basic Qualifications

  • Ability to understand a variety of technologies and cross-partnerships within the industry

  • Strong written and oral communication skills with ability to work effectively across functional areas/departments

  • Proven ability to work well with all levels of management and peers. Close attention to detail with emphasis on meeting critical deadlines

  • Excellent communication and presentation skills in English and Spanish

  • BA/BS in Marketing, Communications or related degree; Master’s degree is a plus

Preferred Qualifications

  • Good organizational skills, is exceptionally detail-oriented, and is excellent at using quantitative data to drive recommendations and decisions

  • 8+ years industry experience in B2B technology

  • Ability to influence and manage peers (and often senior colleagues) in a virtual environment to produce deliverables on-time

  • Ability to understand holistic marketing view beyond program execution, including sales readiness, communications, lead management, and created pipeline

  • Can manage large projects or processes that may span outside immediate job area with limited oversight

  • Strong project management abilities and follow-through

  • Regional to Global experience and transnational sensitivity

  • Excellent understanding of the sales and marketing metrics such as, inquires, MQLs, SQLs, conversion rates, contribution to pipeline, close rates, ROI, etc.

  • Budget management skills

  • Hands on experience with all Microsoft Office programs (PowerPoint, Word, Excel)

  • Prior experience in creating integrated marketing plans required (online, email, direct mail, telemarketing, events, radio advertising) for a high tech company

  • Active travel in the Latin America area and occasionally to the United States

  • Fluent English, and Spanish (written and spoken)

  • Have access or be responsible for their own transportation to the office and local events

  • Ability to lift 50 lbs and actively participate in field marketing events


*LI-LS17 Mexico City, Mexico

What you’re looking for:

Our technology is built on the idea that everyone should be able to work from anywhere, at any time, and on any device. It’s a simple philosophy that guides everything we do — including how we work. If you’re driven, passionate and curious, we invite you to make a difference with a brand you can believe in. We want employees to do what they do best, every day.

Be bold. Take risks. Imagine a better way to work. If we just described you, then we really need to talk.

Functional Area:Marketing - General & Multidiscipline

About us:

Citrix is a cloud company that enables mobile workstyles. We create a continuum between work and life by allowing people to work whenever, wherever, and however they choose. Flexibility and collaboration is what we’re all about. The Perks: We offer competitive compensation and a comprehensive benefits package. You’ll enjoy our workstyle within an incredible culture. We’ll give you all the tools you need to succeed so you can grow and develop with us.

Citrix Systems, Inc. is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination on the basis of age, race, color, gender, sexual orientation, gender identity, ethnicity, national origin, citizenship, religion, genetic carrier status, disability, pregnancy, childbirth or related medical conditions, marital status, protected veteran status and other protected classifications.

Citrix uses applicant information consistent with the Citrix Recruitment Policy Notice at https://www.citrix.com/about/legal/privacy/citrix-recruitment-privacy-notice.html

Citrix welcomes and encourages applications from people with disabilities. Reasonable accommodations are available on request for candidates taking part in all aspects of the selection process. If you are an individual with a disability and require a reasonable accommodation to complete any part of the job application process, please contact us at (877) 924-8749 or email us at ASKHR@citrix.com for assistance.

If this is an evergreen requisition, by applying you are giving Citrix consent to be considered for future openings of other roles of similar qualifications.

Citrix (NASDAQ:CTXS) aims to power a world where people, organizations and things are securely connected and accessible to make the extraordinary possible. We help customers reimagine the future of work by providing the most comprehensive secure digital workspace that unifies the apps, data and services people need to be productive, and simplifies IT’s ability to adopt and manage complex cloud environments. With 2017 annual revenue of $2.82 billion, Citrix solutions are in use by more than 400,000 organizations including 99 percent of the Fortune 100 and 98 percent of the Fortune 500.